Bioessence redefines beauty experience, unveils state-of-the-art branch in Lucena City

By Nimfa L. Estrellado Dr. Emma Beleno, the pioneering dermatologist and founder of Bioessence with Sentinel Times Owner Nimfa L. Estrellado...

By Nimfa L. Estrellado

Dr. Emma Beleno, the pioneering dermatologist and founder of Bioessence with Sentinel Times Owner Nimfa L. Estrellado and other members of the Bioessence team.

LUCENA CITY, Quezon – Bioessence, a prominent name in the Philippine beauty and wellness industry, is steadfastly committed to making client happiness its core focus. In an exclusive interview with Sentinel Times on Friday, July 18, CEO Joseph Alexander Feliciano, a second-generation leader, highlighted this guiding philosophy, explaining how it fuels the brand's ongoing national expansion and modernization efforts across its more than 30 branches.

Feliciano, who took on the CEO role two years ago, carries forward the rich legacy of his mother, Dr. Emma Beleno, a pioneering dermatologist in Marfori, Davao City. He proudly upholds Bioessence's founding principles, emphasizing that every decision is driven by a clear and heartfelt mission centered on client contentment.



"Mission of Bioessence is very simple... it's just really to make our clients happy. This simple objective is our ultimate goal in every interaction, every treatment we provide, and every moment they spend with us," Feliciano stated.

Unparalleled Service and Distinctive Hospitality

Bioessence strives to deliver truly unparalleled service, with Feliciano explaining that this dedication to excellence covers every detail of the client's journey, from the initial consultation to meticulous post-treatment care, ensuring a holistic and satisfying experience.

"How we provide it is that we make sure that our clients get the best beauty treatments, get the most premium experiences, and definitely we want to be able to offer a hospitality first kind of beauty services. I think that's what makes Bioessence different from other beauty clinics," Feliciano explained.

This distinctive approach extends beyond mere service, delving into the core of how Bioessence interacts with each client. The brand believes that genuine care and strong relationships are fundamental to client satisfaction and set it apart in the bustling beauty industry.

"In Bioessence we really focus on our hospitality towards our customers and our clients, so generally to be able to make them happy, we look to develop very good relationships with them and of course provide them with safe and effective treatments," he said.

Renovated SM Lucena Branch: A Glimpse into Bioessence's Future

After 21 years at SM Lucena, Bioessence's recently reopened branch on July 7, 2025, perfectly embodies the company's 31-year commitment to enhancing client experience. This extensive renovation is part of a larger, company-wide initiative to upgrade facilities nationwide, representing a significant investment in client comfort and modern aesthetics.

According to the young CEO, the renovated SM Lucena clinic is part of an ongoing effort to continuously upgrade Bioessence branches, aiming to provide clients with better experiences and spaces where they feel pampered and truly cared for. It features a refreshed ambiance designed to elevate the client journey, from waiting areas to treatment rooms, ensuring every visit is a relaxing and rejuvenating escape.





"My hopes for Lucena of course is that more people could visit here, more people would be able to enjoy what we've built here and be able to get the best beauty treatments for everybody from Lucena and also anywhere else in the Philippines, truly making it a destination for beauty and relaxation," he expressed.

The Lucena branch’s sophisticated new design offers a clear glimpse into the future aesthetic for Bioessence nationwide. This signature look, blending modern elegance with enhanced functionality, will become standard across all new and renovated locations, ensuring a cohesive and premium brand experience everywhere.

Its prominence is undeniable; as the sole Bioessence location in the immediate area, it serves as a vital hub for regional clients, with the closest sister branches located further afield in San Pablo and Lipa. Feliciano confirmed its significance, noting it is their only branch in this area, making it a true flagship for the region among their South Luzon branches.

Strategic Evolution and Enhanced Offerings

The SM Lucena branch’s transformation marks a strategic evolution for Bioessence, a "slightly different direction" as Feliciano described. This pivotal shift includes both aesthetic upgrades and a thoughtful expansion of service offerings, meticulously designed to meet evolving client needs. He highlighted that with the branch's renovation, they have added many new offers, truly broadening their scope to serve clients even better.

A key enhancement across all revitalized clinics is the seamless integration of dedicated derma rooms for on-site, doctor-led dermatological treatments. Feliciano noted these new, specialized rooms bring immediate impact, empowering medical professionals to deliver advanced care directly within a comfortable, private setting. For example, the derma room provides expert care directly to clients.

He also underscored Bioessence's continuous investment in "high quality machines," ensuring clients receive the most advanced and effective treatments available. Renovated rooms boast visibly more spacious layouts, a design choice Feliciano emphasized was made to maximize client comfort and align with their mission of happiness. He explained that making the rooms bigger provides a more luxurious and relaxing environment for their treatments, all towards making customers happy.

While Bioessence maintains consistent core treatments across all its branches, ensuring reliable quality, Feliciano mentioned a carefully planned, staggered introduction for newer services. New offerings, often tailored to regional demands, are thoughtfully launched in phases to ensure optimal delivery, allowing them to perfect each new service before making it widely available.

Bioessence proudly features its popular Oxygen treatment, a consistent client favorite that consistently delivers a refreshed glow. This treatment is highly sought after for its immediate revitalizing effects, helping to hydrate and plump the skin for a youthful appearance.

The company is also excited to introduce new services like aesthetic teeth whitening, aiming to provide a comprehensive range of beauty treatments clients might not find elsewhere, solidifying its position as a true one-stop destination for complete wellness. Feliciano stated their goal is to provide all beauty treatments clients might seek, covering every aspect of their beauty journey.

Visit Bioessence SM City Lucena

To experience Bioessence's rejuvenating services firsthand, visit their state-of-the-art branch located on the 3rd Floor of SM City Lucena, Dalahican Road, Ibabang Dupay, Lucena, Quezon. You can schedule an appointment or inquire about their full range of treatments by calling them at (042) 710-5551 or (0921) 411-6668. The clinic is typically open from 10:00 AM to 9:00 PM daily, offering convenient hours for all your beauty and wellness needs.