By: Brandy Kendrick What is an Explainer Video? When marketers included a marketing or explainer video in an email, the click-through rat...
What is an Explainer Video?
When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%. – Forrester
An explainer video is basically an introductory video for the new businesses. It is a 2 min video that contains the brief introduction about the product of the company. Like what is the product, what purposes will it serve? Why you should buy that product? Moreover it can also highlight the PODs of your product so that it makes easier for the customer to differentiate the product. The best part is that it doesn’t only contain the text details. Instead, it has cartoon characters, moving visuals, background music, astounding drawing, great voiceover, well written story and script which provide brief introduction of the product in an interesting and amusing way.
Impact
Explainer videos have a great impact on the customers. It is very essential to have your explainer video on the homepage of your website as facts suggest that people generally tend to watch the video rather than reading the text details.
Conveying Complex Message
An explainer video not only communicates the purpose of existence of the product but also it can communicate the ideas, thoughts etc. It works effectively especially in the case where the message is complex. With the help of animated cartoon characters, powerful images, vibrant colors, complicated message can be conveyed easily to the audience.
Target Market
While making this video you have to be really sure that right audience is being given the right message unless, the video would not be impactful. It has to be very concise since the customer today doesn’t prefer to listen to long details. He hardly spends few seconds in watching a video. What is required is that you make such an amusing and interesting animated explainer video that compels the viewer to seek the details about the product.
Meaning of the Product
Explainer videos facilitate the viewers in understanding the product. It provides you with the opportunity to attract the audience by making a video that has the best combo of brief and clear language, amusing music, pleasant voiceovers, well written story and script.
So, if you really want that your explainer video strikes the consumer’s mind, then do contact a professional explainer video company that provides you with the best explainer video for your product/service.
• I have been in online media and marketing industry since 10 years. I have vast experience in this field. I really believe in helping people by sharing my knowledge with them. I write articles for providing people with ample knowledge so that it benefits them in their endeavours. http://www.videoexplainers.com/
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