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AI row puts government conduct under scrutiny in Pagbilao

By Engr. Jay B. Laurino Councilor Angelo Laurence P. Arriola delivers a privilege speech before the Pagbilao Sangguniang Bayan, calling for ...

By Engr. Jay B. Laurino



AI row puts government conduct under scrutiny in Pagbilao
Councilor Angelo Laurence P. Arriola delivers a privilege speech before the Pagbilao Sangguniang Bayan, calling for accountability, respect and professionalism in government amid a dispute over AI-generated publicity materials and social media conduct. (Wally Dapla)






PAGBILAO, Quezon — What began as a quarrel over AI-generated publicity turned into a test of accountability inside the municipal government, as Councilor Angelo Laurence P. Arriola used a privilege speech to challenge what he described as abusive social media behavior involving local government personnel. He sought a formal inquiry and clearer standards for how public employees respond to criticism from officials and residents.

The dispute started with promotional materials for Pagbilao’s 296th founding anniversary that used images Arriola said were plainly generated by artificial intelligence. He questioned why fabricated-looking people appeared in government publicity when the town already had photographs taken by its own photographers.



Arriola said he joined the public criticism but rejected the suggestion that questioning the materials amounted to attacking the municipal government. He argued that criticism should push officials to correct weak work rather than discourage residents or elected officials from speaking up.

“Ang layunin ng pagpuna ay hindi upang manira. Ang layunin nito ay upang mapabuti ang serbisyo, maitama ang pagkukulang, at mapangalagaan ang tiwalang ipinagkaloob ng taong bayan,” Arriola said.

The argument soon moved from design choices to anonymous Facebook accounts and the conduct of people working inside town hall. Arriola said an account called “Katotohanan ng Pagbilao” attacked his shared post and told him, in effect, to stop making noise and simply support the administration.

Arriola told the council that he traced a phone number associated with the account to a municipal employee and concluded that the worker was behind it. He presented the link as his own finding during the speech, while the account’s ownership was not independently established in the material presented before the council.

The councilor also displayed another Facebook post that he attributed to a municipal employee drawn into the same dispute over artificial intelligence. The post defended work on the Mayor’s Cup 2026 logo and mocked anticipated criticism that the design had been created using AI.

By then, the issue had moved beyond software and graphic design to how people on the government payroll answer criticism. Arriola said public scrutiny should not be treated as hostility and demanded the same standard of restraint from employees and elected officials.

“Hindi po ito panawagan upang patahimikin ang kritisismo. Ito ay panawagan para sa pananagutan, paggalang at profesionalismo mula sa mga halal na opisyal, kawani ng pamahalaan at maging bawat isa sa atin,” Arriola said.

Arriola also pointed to changes made to some social media materials after residents questioned the use of AI-generated images. He cited the revisions as evidence that criticism can prompt government offices to reconsider how they communicate with the public.

Rather than leave the dispute in Facebook comments, Arriola asked for a meeting with employees linked to the posts and the municipal Human Resource Management Office. He said the consultation should establish what happened, protect the rights of those involved and determine whether government rules had been breached.

Vice Mayor Wally Dapla backed the proposed consultation but steered the discussion away from whether government should use artificial intelligence at all. He said AI was already part of modern work, while the harder question involved the limits placed on its use and on employees speaking through social media.

“It’s a technology that is already there, so we have to embrace it, pero of course, bibigyan natin ng limitation. But more than that, I think the takeaway is kailangan din mapag-usapan ano yung correct na behavior or attitude that is expected of a government employee,” Dapla said.

Dapla said the proposed meeting would also examine the standards municipal employees are expected to observe toward colleagues, officials and the public. The discussion, he indicated, would focus on where protected expression ends and abusive conduct begins.

“We do not curtail yung freedom of speech, but if, for example, this is becoming abusive, then of course, something needs to be done. We’ll schedule the consultative meeting later, kung ma-accommodate this week, or if not possible, then the week after this week,” Dapla said.

No finding has yet been made against any municipal employee, and the proposed consultation will determine how the council proceeds with the allegations raised in Arriola’s speech. The dispute that started over AI-generated publicity has now placed the town’s own standards for accountability and public conduct under scrutiny.

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