By Daniel Taylor You can then use advertising in the form of PPC ads to drive as much traffic to that page as possible and thereby hopefull...
By Daniel Taylor
You can then use advertising in the form of PPC ads to drive as much traffic to that page as possible and thereby hopefully see a great return on investment for the amount you spend on those ads.
But while this is a good strategy, it’s also not the only means to market your book. And if you want to branch out and find a bigger audience, then there are a few things you can do that will help you to get noticed!
Create a Video
When author use a unique marketing strategy which can be to create a YouTube video promoting the book. The advert can show examples of (if your book is about cooking) shows cooking, slicing up food and learning all the skills discussed in the book. What’s more, is that they can be all put together in a very dramatic and dynamic way. It really helps the book to stand out as something a bit different and no doubt drastically helps sales. If you’re selling your book online, then this is an excellent strategy for you as well and can even be placed right on your sales page!
Sell a Cheap Book
If you have a book that you’re selling for $30 and no one has ever heard of you before, then you’re going to face an uphill struggle. That’s because you have to encourage your shoppers to trust you, while at the same time convincing them your book is worth $30. They need to trust your online shopping cart too!
But if you sell a cheaper report for just $1, then you’ll only really have to convince them to enter their details, sign up and trust your payment system is secure. If you manage this, then that means you’ll have a much easier time when you try to convince them to buy your $30 book later on!
Guest Post
A guest post is a blog post that you write for a big online blog for free. In exchange you get a link back to your site to help with your SEO (search engine optimization).
But why do this? Why not instead just link back to your sales page and directly sell your book? It’s a great way to get free exposure while also getting the benefit of associating yourself with that trusted brand!
Some More Important Tips making Your Ebook Stand Out
An ebook is not just a collection of words. If you have created a great product, then your ebook should also be adorned with stunning images inside and should have an eye grabbing cover as well. This is what will make your book stand out in images and it will help to ensure your buyers feel satisfied that they have spent their money well and received something well-made and worthwhile.
The question though is how you go about creating these images – especially if you’re not naturally gifted in the graphic design department. Read on and let’s find out…
Taking Photos
One option is to create images by taking your own photos. This option is surprisingly viable but you will need a high quality camera – not necessarily a DSLR but at least something with a high megapixel count and a few extra settings (like a bridge camera).
From there, it’s all about how you compose your shot. Think about lighting – try to make the image as bright as possible so that it looks clear and jumps off the page. At the same time, think about things like depth, foreground and background and framing. Don’t just point and shoot – take time to ensure you have lighting that casts good shadows and that you have interesting elements throughout the image. Try to tell a story at the same time – don’t just take flat photos of your subject but try to show them in action or in a way that leaves some questions.
Creating Images
The other option is to create images yourself. There are numerous ways you can do this whether you opt to sketch something in pencil (this works surprisingly well as long as you’re good at drawing) or you choose to use software. If you’re going to use software to create your images, then the best choice will probably be to create your outlines using Adobe Illustrator (this will let you draw in a way that can be zoomed in and out without losing any resolution) and then to edit the colors and to create effects using PhotoShop. Be strict with yourself (don’t accept sub-par work) and try to make sure that you use a consistent style throughout.
Outsourcing
Finally, if you struggle to make something that looks highly professional, your final option is to outsource the process and to let someone else create your images. This is often the best call as it will result in something that looks much more professional. Of course you can also use sites that provide stock images.
You can then use advertising in the form of PPC ads to drive as much traffic to that page as possible and thereby hopefully see a great return on investment for the amount you spend on those ads.
But while this is a good strategy, it’s also not the only means to market your book. And if you want to branch out and find a bigger audience, then there are a few things you can do that will help you to get noticed!
Create a Video
When author use a unique marketing strategy which can be to create a YouTube video promoting the book. The advert can show examples of (if your book is about cooking) shows cooking, slicing up food and learning all the skills discussed in the book. What’s more, is that they can be all put together in a very dramatic and dynamic way. It really helps the book to stand out as something a bit different and no doubt drastically helps sales. If you’re selling your book online, then this is an excellent strategy for you as well and can even be placed right on your sales page!
Sell a Cheap Book
If you have a book that you’re selling for $30 and no one has ever heard of you before, then you’re going to face an uphill struggle. That’s because you have to encourage your shoppers to trust you, while at the same time convincing them your book is worth $30. They need to trust your online shopping cart too!
But if you sell a cheaper report for just $1, then you’ll only really have to convince them to enter their details, sign up and trust your payment system is secure. If you manage this, then that means you’ll have a much easier time when you try to convince them to buy your $30 book later on!
Guest Post
A guest post is a blog post that you write for a big online blog for free. In exchange you get a link back to your site to help with your SEO (search engine optimization).
But why do this? Why not instead just link back to your sales page and directly sell your book? It’s a great way to get free exposure while also getting the benefit of associating yourself with that trusted brand!
Some More Important Tips making Your Ebook Stand Out
An ebook is not just a collection of words. If you have created a great product, then your ebook should also be adorned with stunning images inside and should have an eye grabbing cover as well. This is what will make your book stand out in images and it will help to ensure your buyers feel satisfied that they have spent their money well and received something well-made and worthwhile.
The question though is how you go about creating these images – especially if you’re not naturally gifted in the graphic design department. Read on and let’s find out…
Taking Photos
One option is to create images by taking your own photos. This option is surprisingly viable but you will need a high quality camera – not necessarily a DSLR but at least something with a high megapixel count and a few extra settings (like a bridge camera).
From there, it’s all about how you compose your shot. Think about lighting – try to make the image as bright as possible so that it looks clear and jumps off the page. At the same time, think about things like depth, foreground and background and framing. Don’t just point and shoot – take time to ensure you have lighting that casts good shadows and that you have interesting elements throughout the image. Try to tell a story at the same time – don’t just take flat photos of your subject but try to show them in action or in a way that leaves some questions.
Creating Images
The other option is to create images yourself. There are numerous ways you can do this whether you opt to sketch something in pencil (this works surprisingly well as long as you’re good at drawing) or you choose to use software. If you’re going to use software to create your images, then the best choice will probably be to create your outlines using Adobe Illustrator (this will let you draw in a way that can be zoomed in and out without losing any resolution) and then to edit the colors and to create effects using PhotoShop. Be strict with yourself (don’t accept sub-par work) and try to make sure that you use a consistent style throughout.
Outsourcing
Finally, if you struggle to make something that looks highly professional, your final option is to outsource the process and to let someone else create your images. This is often the best call as it will result in something that looks much more professional. Of course you can also use sites that provide stock images.
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