Quezon shifts to Kadiwa-focused tourism as Nyugyugan 2026 is scaled down

By Nimfa L. Estrellado (L-R) Nesler Louies Almagro joins Jun Lubid during the Kapitolyo Podcast on May 5 to discuss tourism updates and Likh...

By Nimfa L. Estrellado

(L-R) Nesler Louies Almagro joins Jun Lubid during the Kapitolyo Podcast on May 5 to discuss tourism updates and Likhang Nyugyugan 2026. (Quezon PIO)

LUCENA CITY — More practical and community-centered approaches are shaping the future of tourism programs in Quezon Province. In an interview with Jun Lubid, Nesler Louies Almagro, the provincial tourism office head, explained how current challenges are driving changes in tourism plans.

Amid changes to the 2026 Nyugyugan Festival due to the ongoing energy crisis, the provincial government will introduce Likhang Nyugyugan 2026 as a new celebration format. The three-day event will be held from August 17 to 19 and will focus on local products, culture, and the arts while lowering costs for local government units.



Central to this shift is the strengthened Kadiwa system, which allows farmers to sell goods directly to buyers without middlemen. The market will run throughout the event, offering fresh produce such as vegetables and rice sourced from organized farmer groups.

“Mas binibigyan natin ng pagkakataon ang mga magsasaka na direktang kumita at ang mga mamimili na makabili ng mas mura at sariwang produkto. Sa ganitong paraan, parehong nakikinabang ang komunidad sa gitna ng mga hamon,” said Almagro.

The new format, according to Nesler Louies Almagro, focuses on simpler activities that directly support livelihoods and reduce unnecessary spending. It also shifts attention to programs that bring clear benefits to local communities, especially farmers and small producers.

“Ito ang direksyon na gusto nating tahakin—mas simple pero mas may direktang epekto sa kabuhayan ng mga tao. Sa ganitong paraan, mas napapalapit ang turismo sa tunay na pangangailangan ng komunidad,” he added..

The approach also supports Quezon’s goal of becoming an agritourism destination by linking farming, culture, and tourism. It highlights local products while creating opportunities for farmers, producers, and small businesses.

Despite current challenges, tourism officials said visitor numbers remain steady as more people explore nature and community-based destinations. This trend shows growing interest in simpler travel experiences that focus on local culture and environment.